Who are we?
At Sinclair Day, the client sits at the heart of everything we do.
More than just numbers
Right from the start we weren’t that keen on fancy job titles here at Sinclair Day Accountancy Services. Or financial jargon for that matter.
But we’ve always been passionate about supporting our clients throughout their business journey. We’re a friendly, experienced accountancy team based in Worcester who share a common goal. To provide you with the financial clarity you need to make informed decisions faster and stay ahead of the competition.
Market leaders
Here at Sinclair Day we’re at the forefront of the development of Cloud-based accounting software. Working alongside developers we advise them on how accounting software packages can be even more user-friendly and efficient. Many of these efficiencies are driven by AI which is evolving rapidly.
Accounting software packages provide our clients with the flexibility and convenience that traditional accounting methods simply can’t match. They enable us to log on to our clients’ system and manage their accounts on a day-to-day basis. So when it comes to year end, accounts can simply be run off and submitted to HMRC.
From the outset, our clients have benefited from the following:
Ongoing Advice
We provide continuous guidance on software updates and improvements, ensuring that our clients stay informed about the latest enhancements and features available in their accounting systems.
Tailored Packages to Your Needs
We have a thorough understanding of how to identify the most suitable accounting software package to meet our clients’ unique needs and objectives.
Technical Capability
We have robust technical capabilities that enable us to effectively implement a wide range of processes and systems tailored to meet our clients’ specific requirements.
eCommerce Intergration
We have the expertise to seamlessly integrate eCommerce platforms with various accounting software packages, enabling streamlined financial management and enhanced operational efficiency.
Professionally Trained Staff
We offer a comprehensive, hands-on training program designed to ensure that staff members are fully confident and proficient in the new processes and systems implemented within the organisation.
Fast & Efficient Support
We provide rapid and efficient support following the implementation of new systems and processes, ensuring that our clients experience a smooth transition and minimal disruption to their operations.
Unparalleled Expertise & Knowledge
We possess exceptional expertise and in-depth knowledge of a diverse array of accounting software solutions available in the market today. Our team is well-versed in the latest technologies and trends, enabling us to offer tailored recommendations based on the specific needs of our clients.
Redefining accountancy
What makes us different from our competitors?
For a start, the only bottom line were focused on is yours.
We don’t use timesheets so there are no unexpected bills at the end of the month. Got a question? Our team responds quickly – in 24 hours in fact. None of this hanging around waiting for an answer.
We like nothing more than a friendly conversation during which we can find out more about you. Explore ways we can save you time and money.
Above all, we want to find out how we can contribute to your success.
Meet the team
We have the skills and experience to provide both you and your business with the advice that you need.
Andrew Sinclair-Day
Founder/Head of Dreams
About Andrew
I love working with businesses and individuals to help them achieve both their business and personal goals. Most of my time is spent working with business owners helping them shape their future and provide them with guidance and support along the way. I firmly believe no dream is too big or unobtainable.
Outside of work, I love travelling, eating out and socialising with friends. I love to read and learn new things which I can then share with my clients.
Samantha Sinclair-Day
Head of Awesomeness
About Samantha
I am passionate about Xero and Dext and love helping our clients understand them and to get the most from them. I love it when clients tell me it’s the best change they have made and that they couldn’t have done it without us. I aim to ensure our clients have an awesome experience with us.
Outside of work, I love travelling, spending time with friends and family and relaxing in the garden with a chilled glass of white wine. I am an active member of the Rotary Club of Worcester and served my year as President in 2016-17.
Mike Brown
Accounts Wizard
About Mike
I prepare and review the financial statements for our clients, and provide support and assistance to the team on all things accountancy related. Having worked in both accountant and support roles, I particularly enjoy finding solutions to business queries that enable clients to make informed decisions based upon their activities.
In my free time I enjoy spending time with my family, and can often be found in the kitchen or garden. When time allows I am working my way through a movie, game and podcast backlog; this statement will likely be true no matter when you read it.
Stefan Shell
Xero Hero
About Stefan
My work place is the Xero matrix, where I battle bank statements, bills and invoices alike, to bring order from chaos.
I like to spend my downtime at home with my family where I regularly enjoy a good book, a few hours gaming, or listening to some great music, but I am at my happiest with a guitar in my hands.
Pauline Hill
Head of Excellence
About Pauline
I look after the day to day running of the office to ensure the team have the information they need to work as smoothly as possible. My role includes ensuring that our clients receive the best on-boarding experience.
Outside of work, I love spending time with family and friends. I especially enjoy going to gigs, concerts and the theatre. I also enjoy yoga and pilates.
Georgina MacPherson
The Sassy Socialite
About Georgina
I co-ordinate all of the social media for this great team, so you’ll be seeing and hearing a lot more from me via their various platforms, so be sure to give us a follow and I do love a shout out!
In my own time I enjoy holidaying in Scotland, spending time with my family as well as reading, binge watching series and taking nature walks.
Olivia Gilks
The Book Balancer
About Olivia
My role includes completing the bookkeeping and payroll for clients, as well as providing them with any help I can along the way!In my free time I love going to the cinema with friends and discovering new books to read, all while enjoying a glass of iced coffee.
Looking to join our team?
Get in touch with us today.
We’re not currently advertising any positions at Sinclair Day – please check back soon.
Client Testimonials
We're not your typical accountants... and that's what our clients love about us!
From the moment you meet us, you’ll notice the difference: a relaxed approach, no stuffy suits, and a genuine interest in your success.
We’re not just here to crunch numbers—we’re here to be a partner in your journey, helping you reach your goals with tailored, practical advice. But don’t just take our word for it—hear what our clients have to say about the Sinclair Day difference.
"Love this company, originally met Sam Sinclair-Day and she did indeed make it all sound so easy - as a company we were using the Xero platform but we had some issues we couldn't resolve and Sam and the team took our Sterling accounts from us and have made it so easy for me and the accounts team. They have a great team that are really helpful, we feel we can always pick up the phone and queries are sorted! Thank you and keep doing what you are doing!"
Tracey Davis
Sterling Networks
"Love this company, originally met Sam Sinclair-Day and she did indeed make it all sound so easy - as a company we were using the Xero platform but we had some issues we couldn't resolve and Sam and the team took our Sterling accounts from us and have made it so easy for me and the accounts team. They have a great team that are really helpful, we feel we can always pick up the phone and queries are sorted! Thank you and keep doing what you are doing!"
Tracey Davis
Sterling Networks
"Love this company, originally met Sam Sinclair-Day and she did indeed make it all sound so easy - as a company we were using the Xero platform but we had some issues we couldn't resolve and Sam and the team took our Sterling accounts from us and have made it so easy for me and the accounts team. They have a great team that are really helpful, we feel we can always pick up the phone and queries are sorted! Thank you and keep doing what you are doing!"
Tracey Davis
Sterling Networks
Contact Us
Affordable accounting
Our range of affordable accountancy packages are tailored to your requirements and unique growth plan. Regardless of your choice of accountancy package you have ready access to our skilled team, We also offer bookkeeping and cashflow forecasting. These additional services are designed to save our clients valuable time. Knowing that your accounts are accurate and up-to-date will give you the vision that is needed to make strategic decisions and plan for the future.
Above all, we consider ourselves as more than ‘just accountants’. Were business partners who offer a value added service. For this reason we offer Xccelerate which is our strategic planning programme designed to accelerate growth. The programme’s step by step approach helps business owners and their teams scale up in a realistic timeframe.
Contact us today and take the first step towards to exploring ways we can save you time and money.